Why is DOVE® Ice Cream hosting this collaboration?
In celebration of International Self-Care Day on July 24, DOVE® Ice Cream partnered with Mien Studios® to introduce the DOVE® Ice Cream "Silky Smooth Sets," elevated clothing for everyday wear, to honor DOVE® Ice Cream's new luxe packaging, and reflect their ice cream’s indulgent experience and the moment of self-care it offers.
These eco-friendly DOVE® Ice Cream Silky Smooth Sets are designed to be wearable and stylish for all women, and include chic tanks, classic button-down blouses and wide-leg pants in on-trend pajama styles. They can be worn on the town with friends, while hosting an at-home summer ice cream soiree or enjoying a quiet moment on the couch with DOVE® Ice Cream. With each set purchase, consumers also will receive a box of DOVE® Ice Cream to enjoy, while supplies last.
The Silky Smooth Sets were inspired by DOVE® Ice Cream’s new luxe packaging and designed and produced in collaboration with woman- and AAPI-owned business, Mien Studios®, handcrafted in California.
DOVE® Ice Cream Product Specific Q&A:
What flavors will be reintroduced in the new DOVE® Ice Cream luxe packaging?
The flavors being reintroduced are DOVEBAR® Vanilla Ice Cream with Milk Chocolate, DOVEBAR® Vanilla Ice Cream with Dark Chocolate, DOVE® Mini Sticks Raspberry Sorbet with Dark Chocolate, DOVE® Dark Chocolate Almond Vanilla Ice Cream Mini Sticks. The limited-edition line comes in a decadent cerulean blue and a vibrant magenta, along with rich, dark chocolate-inspired brown, to help introduce our ice cream’s new packaging.
The DOVE® Ice Cream luxe packaging is a permanent addition to the MARS Ice Cream lineup. The DOVE Ice Cream Silky Smooth Sets will be available to fans nationwide exclusively on DoveChocolate.com/SilkySmoothSets starting 9:00 a.m. ET on International Self-Care Day on July 24 for a limited time.
Is the DOVE® Ice Cream “Silky Smooth Sets” limited-edition?
Yes. DOVE® Ice Cream launched the Silky Smooth Sets as their first fashion collaboration in celebration of DOVE® Ice Cream’s new luxe packaging. The exclusive collection will be available for a limited time starting July 24th. All items are final sale and no discounts can be applied. The collection is available to U.S. residents only.
Beginning today, fans can visit https://mienstudios.com/
collections/doveicecream to receive one of the exclusive, limited sets and one box of DOVE® Dark Chocolate Almond Vanilla Ice Cream Mini Sticks for just $25. This program supports a longstanding DOVE® Chocolate partner.
The sets’ design was inspired by DOVE® Ice Cream’s new luxe, elevated packaging launching nationwide. Influenced by the brand’s DOVE® Dark Chocolate Almond Vanilla Ice Cream Mini Sticks, DOVEBAR® Vanilla Ice Cream with Milk Chocolate and DOVE® Mini Sticks Raspberry Sorbet with Dark Chocolate, the limited-edition line comes in a decadent cerulean blue and a vibrant magenta, along with a rich, dark chocolate-inspired brown. Each piece will also have the brand’s signature chocolate tone pulled through in its accents.
The Silky Smooth Sets are available for tops and bottoms ranging from XS to 3XL. Fans will notice a size chart for reference prior to checkout, which can be reached through https://mienstudios.com/
The Silky Smooth Sets include chic tanks, classic button-down blouses and wide-leg pants in on-trend pajama styles in a decadent cerulean blue and a vibrant magenta, along with a rich, dark chocolate inspired brown. They can be worn on the town with friends, while hosting an at-home summer ice cream soiree or enjoying a quiet moment on the couch with DOVE® Ice Cream.
Fans can choose a top and bottom to complete their Silky Smooth Set - and will receive a box of DOVE® Ice Cream – for just $25. This program supports a longstanding DOVE® Chocolate partner. While they can order a top or pant piece, we encourage everyone to choose a full set, including a top and pant, to also get a box of DOVE® Ice Cream. When ordering, fans can mix and match sizes, as well as the cerulean blue, magenta and brown tops and bottoms for a unique set that’s all their own.
Yes. The limited-edition Silky Smooth Sets will be available while supplies last. Fans can visit https://www.dovechocolate.com/ to find their closest location to purchase DOVE® Ice Cream year-round.
Designed to be wearable and stylish for all with inclusive sizing, the Silky Smooth Sets complement DOVE® Ice Cream’s sustainability program, which works to improve the lives of vanilla farmers in Madagascar. Similar to DOVE’s sustainability efforts, Mien® created the DOVE® Ice Cream Silky Smooth Sets by sourcing eco-friendly fabric and shipping materials and utilizing non-toxic AZO-free dyes from family-owned vendors. The program also supports a woman-owned, AAPI business, aligning with the brand’s past purpose-led programs including DOVE® Chocolate InstaGrants and our longtime partnership with a longstanding DOVE® Chocolate partner.
When will I receive my DOVE® Ice Cream “Silky Smooth Set”?
When will I receive my DOVE® Ice Cream “Silky Smooth Set”?
Fans can expect to receive their Silky Smooth Set, along with a box of DOVE® Ice Cream, within 2-3 weeks of purchase.
Unfortunately, the DOVE® Ice Cream Silky Smooth Sets were available while supplies lasted. But don’t let the summer heat get you down—DOVE® Ice Cream's new luxe packaging is currently on shelves nationwide, so you can still visit your local retailer and pick up your favorite summer treat to enjoy year-round!
Information is used to ship out the Silky Smooth Sets and ice cream. We also give individuals the option to opt-in to DOVE® Ice Cream email notifications to share exciting updates and notifications from the brand. You can opt out at any time.
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For any other questions about this collaboration not addressed above, please contact DOVE® Ice Cream at www.mars.com/contact-us